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Earn Revenue & Support the Grid with Demand Response in PJM

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As energy demand peaks in PJM, businesses face higher capacity costs and the risk of grid instability. At the same time, the grid struggles to meet the increased demand, which can lead to power outages and reliance on costly, carbon intensive energy sources. In 2024 capacity charges have increased 450% on average since just last year, meaning higher earnings potential for your business.

The Emergency Load Response Program (ELRP) offers an effective solution to this challenge, allowing businesses to reduce their energy consumption during peak periods, to generate revenue, support grid stability and unlock financial benefits.

Unlocking Benefits of Demand Response in the PJM Market

Generate New Revenue

Earn between $98,000 - $170,000 per MW-Year by participating in Demand Response and reducing energy usage during peak demand times.

Improve Grid Stability

Reducing energy use during peak demand prevents grid overloads and outages. Participation supports grid stability, ensuring a more reliable energy system.

Reduce Energy Spend

Reduce energy costs by participating in Demand Response and curtailing energy use during peak demand times.

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Emergency Load Response Program (ELRP)

Program Timing:

June 1st – May 31st

Lead Time:

30 – 120 minutes

Earning Potential:

$98,000 – $170,000 / MW-year
The ELRP (Emergency Load Response Program) within PJM offers businesses an opportunity to contribute to grid stability during critical peak periods or emergencies. ELRP activates only when the grid is under significant stress, ensuring that your energy reductions are most impactful when they’re needed the most. With fast-response requirements, businesses can quickly adjust their energy usage to help stabilize the grid, while earning compensation for their participation.

The Rodan Energy Advantage: Leading Demand Response Solutions

RODAN ENERGY ADVANTAGE

No Out-of-Pocket Expenses
Customized Energy Plans
24/7 Network Operations Center
Industry Leading Software
Real-Time Monitoring
Customer Support
With our Demand Response (DR) program, there are no out-of-pocket expenses for participants. We cover all costs associated with enrollment, setup, and participation. Our program is designed to be cost-neutral, allowing you to benefit from load reduction incentives without any upfront investment. Participants can earn payments or incentives for reducing energy usage during peak times, while we handle all the logistics, making it a hassle-free way to help maintain grid stability and reduce overall energy costs.
With our Network Operations Center (NOC) for Demand Response (DR) in PJM, we provide real-time monitoring and rapid response to grid conditions, allowing us to quickly identify stressors and trigger load reductions when needed to maintain grid stability and prevent outages. Our NOC ensures seamless communication with DR participants, delivering timely notifications and clear instructions. Additionally, we analyze data from DR events to track performance, refine strategies, and improve the overall effectiveness of the program. This helps enhance grid reliability, reduce operational costs, and encourage continued participation in DR efforts.
Our real-time monitoring allows us to track grid conditions and energy usage instantly. This enables us to quickly identify potential issues and trigger load reduction events when needed to maintain grid stability. By continuously monitoring energy consumption, we can ensure that DR participants receive timely notifications and are able to respond swiftly, helping prevent outages and reducing the strain on the grid during peak demand periods. This proactive approach ensures efficient and effective management of energy resources.
We collaborate closely with your business to align with your operational and financial goals by crafting tailored energy reduction strategies. Our in-house engineering team works alongside you to design solutions that are customized to meet your specific objectives.
Rodan Energy provides a comprehensive and industry leading software to help you manage your demand response participation and to maximize your energy earnings. Our Energy Management Intelligence Software (EMIS) is a real-time monitoring software that allows your business to gain insights into how you are using energy both during and after a DR event. Monitor your performance and see the earnings all in one place when you sign up with Rodan Energy.
We focus on bringing a client first approach and are always here to support your business’ needs with a 24×7 NOC and a dedicated team focused on your success. During every stage of the process, we provide support with timely payments and continual insights into what is happening in the market. Rodan Energy works with you to reassess your reduction targets each season and to create a custom energy reduction plan to ensure you meet your operational and financial targets. Clients appreciate our responsive and informative approach, which is key to enabling the success of your business.

"Partnering with Rodan Energy has been fantastic. Their strategic guidance has significantly increased our Demand Response revenue. They are highly responsive to our needs and provide exceptional customer service, making them a pleasure to work with."

Mitch Nemier. – Smelter & Energy Manager - Aluminium Manufacturing Plant

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How PJM Demand Response Works 

Program Registration

At Rodan Energy we work with you to assess your facility and electrical usage to verify your eligibility. Our team will collaborate with you to define your reduction target and create a custom energy reduction plan to ensure your successful participation.

Event Participation

Once enrolled, you’ll receive notifications about upcoming demand events Using your custom energy reduction plan as a guide, you reduce your energy usage to your target level when notified of an event via your preferred notification method(s). This can even be done through simple adjustments in operations.

Earn Revenue

Receive regular payments based on your performance during events. This translates into cost savings and revenue generation for your business

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Help Stabilize the Grid! Don’t miss the chance to reduce your energy costs, generate new revenue streams, and play a crucial role in supporting grid reliability.

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